Picture and text sent by a Parsian bank customer on the verge of the second decade of operation, September 17, 2011
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When an organisation pursues the principles of insightful management to create more profits for itself, its customers, and beneficiaries, there is no doubt that the principle of customer- centeredness, as a fundamental axis, plays the part of the nourishing fluid for every cell of the organisation in their forward leap. If an organisation thrives to achieve brilliant results in its domain, endeavours to attain its objectives, and insists on improvement of its procedures, that organisation is required to rely on its satisfied customers and consider them as the bases for organisational behaviour.
It is high time to roll up the sleeves and treat customers in a continuously proper manner. It is vital to adopt every detail of decent treatment towards customers and apply them. The very unique road map of Parsian bank and its guidelines towards Parsian 2012 sheds light on its current position, its platform, and the way ahead. Customer- centeredness enlightens the organisations to treat their clients in reasonable manner so that they can demonstrate a friendly image promising profitability. Customer- centeredness is the key to attract customers who are the factors of profitability. This achievement depends on well motivated staff.
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The painting and its explanation, “The Lotus”, which is the symbol of Parsian bank is being exhibited in Parsian Gallery of Achievements for all staff and clients. The gift visualizes the gratitude and satisfaction of thousands of customers for decent behaviour of Parsian bank personnel. We are expected to appreciate their satisfaction and provide them with more sincere and efficient services so that we can witness a remarkable increase in the number of our clients each day.
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